HIT Featured Talks: Donald Norman

Sala dei Giganti, corte Arco Valaresso 7, Padua

17.06.2015

The design of complex sociotechnical systems. 
A discussion of the role of human-centered design is complex systems, such as healthcare and automation in the home, workplace, and the automobile

Time: June 17th 2015, 14.30
Venue: Sala dei Giganti, corte Arco Valaresso 7 (contiguous to piazza
Capitaniato)
Speaker: Donald Norman (cv)
Affiliation: co-director of the Design Lab at the UCSD, and co-founder
of Nielsen-Norman Group

Program of the event
Greetings from University authorities 
Francesco Gnesotto, Vicerector of the University of Padua

Introduction 
Anna Spagnolli, HIT Research Centre - Department of General Psychology UNIPD

Lectio Magistralis
Don Norman

Interactive session and selected questions from the audience
Sebastiano Bagnara (UNISS), Luciano Gamberini (UNIPD), Oronzo Parlangeli (UNISI), Steve Poltrock (Boeing) 

Bio
My formal education is in Electrical Engineering and Psychology. I've served as a faculty member at Harvard, University of California, San Diego, Northwestern, and KAIST (South Korea). I've also worked in industry as a VP at Apple and an executive at HP and a startup). Today my emphasis is on helping technology companies structure their product lines and business. My major emphasis is design strategy: how designers and design thinking can help drive both incremental and radical innovation within the company. I've retired twice, once from the University of California, San Diego (where I was founder and chair of the department of Cognitive Science) and once from Northwestern University, where i was a professor of Computer Science and Design, co-directing the MMM dual degree program between the School of Engineering and the Kellogg School of Management, a program that gave students both an MBA and engineering degree, with the focus on design and operation. I am co-founder and principal of the User Experience/Usability consulting firm, the Nielsen Norman group, which is the home for my consulting and keynote talks. I'm an IDEO fellow and a member of the Board of Trustees of IIT's Institute of Design in Chicago. My latest books are "Living with Complexity" and "The Design of Everyday Things: Revised and Expanded."
More infot at www.jnd.org