Alice Bettelli

Ritratto Alice Betteli

Neuroscience, Technology, and Society, XXXV series
Grant sponsor


Luciano Gamberini

Mauro Conti

Project description

The great development of Information and Communication Technologies (ICT) is changing the whole tourism industry. In particular, Virtual Reality (VR) and Augmented Reality (AR) are great tools for creating a new dimension in the context of cultural heritage (CH): they are not only a brand-new entertaining method of increasing the competitiveness of the destination, but they also promote the conservation of heritage in the ever-growing digital era. This approach has been successfully applied in various touristic and cultural sites, but less attention has been given to the application of such technology in naturalistic CH.

In this context, my project aims at advancing the knowledge on the effectiveness of VR and AR in engaging visitors and disseminating content during a touristic experience in a naturalistic CH. The focus will be given to different psychological aspects, such as visitors’ involvement during exploration (also collecting their needs and preference), engagement and connection with the surrounding, learning aspects, acceptance, user experience and usability. Such a project will require an inter-disciplinary approach, linking computer science and psychology to promote and advance the ever-growing field of human-machine interaction. The results will provide useful directions for the design of entertaining and educational experiences, creating a connection between the final user and the environment like nothing before.